It is Social Media .…. and some use it to Socialize.
HOW prefers to use Facebook to Communicate and Market….
Market something … like a Restaurant, an author’s new book, political candidate, a group such as Toastmasters, a cable show… or a public figure.
Communicate? Pass the word along about a wind storm, a rain storm or a person who needs prayer. Communicate on Facebook quickly when you see others are on Chat.
Communicate and Market a Special Event. You can post an event of a cable show to invite people even though they will not be expected to physically go to the event…. they can go to watch the show on cable … and if it’s repeated via a posting to YouTube, they can go to watch the Video later. You can still invite them.
Restaurants have a new option on Facebook where they can post an offer and you can invite friends to redeem the offer.
Be creative. There are multiple ways to Communicate and Market.