What happens when you look at the camera?

When you look at the camera … what happens when people see your picture?

Would you be surprised to know … not much happens?

I took a survey awhile back … my questions were all similar:                                                                                                                                                                            Do you want to see someone looking at the camera when you see their picture? 

The only time they wanted to see people looking at the camera was if it was a friend or family member.  

That backs up the eyetracking research that says … if you look at the camera…. people only look back and the brain doesn’t light up !  When you see a person looking at something or someone in a picture … the emotional part of the brain lights up AND you remember what they’re looking at longer.

BUT … it was interesting to note that if people knew the person …. family or friend …. they did want the person to look at them out of the picture.

The Fortune 500 companies use the eyetracking research to build their marketing and advertising programs.  A person looking at a product they are selling makes the viewer remember the product longer.

Imagine that !!!

And if it’s a baby or small child looking at someone or something the brain apparently goes into over-drive emotionally.

In other words … selfies really should be pics of you all looking at each other while you take your selfie …. UNLESS ….. you’re only sending it to family or friends.

Note:  There is more emotion and expression in the face of a person who is looking at someone else … than in the face of a person looking at the camera.   Try it some time.  Take several pictures  …looking at the camera and then looking at someone.  See if there isn’t more of a gleam in their eyes. 

Look at these pictures below… people staring at the camera and then the 2 gentlemen looking at each other and smiling.  Which do YOU like?

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